Whitech’s omni-channel photographic solution is sold by many Fujifilm partners throughout the world.

Whitech was founded in Australia by Steve Delnawaz in 1995. Within 4 years of inception, Whitech became market leader in retail photographic Point of Sale (POS) software. With the introduction of digital photography, Delnawaz seized the opportunity and shifted the company’s core focus toward digital photo kiosks creating one of the world’s first software to take in both traditional and digital film.

Kodak Australia successfully distributed it across Kmart stores and independents. That same year Delnawaz's brother Korosh moved to New York and set up an office in North America. Konica Minolta Australia and Fujifilm Australia also signed up to distribute the solution.

In 2005, Whitech won the prestigious Telstra and Australian Governments Business of the Year Award.

In 2007, Fujifilm Holdings Australia becomes the major partner in Australia by acquiring 35% of Whitech. Together Whitech and Fujifilm provided products and services to major Australian retailers including Big W and Harvey Norman.

In 2008, Whitech successfully launched the Imagine platform with a hosted web based online solution. Whitech’s software won numerous awards ranging from the DIMA Kiosk Shoot-Out People's Choice award to the prestigious Best Demonstration of ROI at the Kiosk Awards.

In 2009, Pakor Inc. became the majority shareholder in Whitech USA's distribution, providing the strength and backing of over 80 years photo experience and industry knowledge.

In 2010, Imagine kiosk was released offering the same feature set and user interface as Imagine Online, making it a true Omni-channel solution.

In 2011, FUJIFILM Holdings Australasia Pty Ltd acquired 100% of Whitech Pty Limited - This acquisition gave Fujifilm a powerful software development platform to support its photo and imaging business. Delnawaz left the business 2 years later. Delawaz’s sister, Parisa now heads the business and drives innovation.

In 2014, Whitech released the Imagine mobility range including the Android Tablet kiosk, Imagine Mobile – print from anywhere and Bring Your Own Device (BYOD) App – print in store to compliment the traditional kiosk and online.

Whitech continues to grow from strength to strength and its Omni-channel Imagine platform is used across Australia, New Zealand, Canada, Asia, Africa and Europe by major retail chains and photo independents alike and supported by Fujifilm’s pre and after sales service. Whitech’s focus remains on continually pushing the boundaries of software development to produce world class products for clients and Fujifilm partners around the world.



Find out if Imagine is available in your region. If so, it will come fully supported by a local Fujifilm entity who can offer a full range of equipment, consumables plus hosting, after sales service and support.